Irish Whiskey - Bord Bia
Group Project : Melissa D’Agostini & Linda Tucker. The brief was to create a name, brand story, visual identity and pack design for a new-to-world Irish Whiskey Brand. We created a brand book providing guidelines for how the brand can be brought to life across various consumer touch points such as a signature serve and the styling for brand ambassadors. The fascinating history of Hare Island in Lough Ree in Athlone was our main source of inspiration for our Whiskey concept and visual language. ÓR is the Irish word for gold and ÓR Irish Whiskey has been distilled to commemorate the exquisite golden treasure found on Hare Island. We embellished the visual elements further by incorporating references to the natural landscape of Hare Island, simple representations of the hare animal, and the geometric patterns found on the Viking arm rings discovered in the hoard. We believe these striking visual elements illustrate the branding story further in an engaging manner.