Gallivant - definition: to visit a lot of different places, enjoying yourself and having few worries. Dublin's Phoenix Park, affectionately known as “the Park” is one of the largest enclosed urban parks in Europe and is extremely popular with local, domestic and international visitors. Despite over 10 million visitors per year, wayfinding is limited and there hasn’t been a digital app to help visitors find their way around. As a result, people tend to go to the same areas which can lead to overcrowding and missed visitor opportunities. For people who would like to explore more of the Phoenix Park, Gallivant is a digital app encompassing a visual identity and promotional campaign that will help visitors discover new areas of this popular public park. The app will also help people interact with nature and their heritage, while also providing useful information on the amenities available.
Macro shots taken to evoke the texture of the park.
People have different motivations to visit the park - Find your spot
Key app flats on Adobe XD
Video walkthrough of the prototype designed on Adobe XD
Video highlighting the nature and rich wildlife of the Phoenix Park
