Logo - Design Educators
The brief was to design a logo for a partnership that represents the interests of Irish Design Colleges. The intention was to create a logo that looks clean and modern but also has an air of gravitas. Consideration was made to make the logo appear neutral yet refined so that it would sit well with the varied logo styles of the existing Institutes of Technology. The geometric sans serif typeface Avenir Linotype was selected for the Design Educators Ireland logotype design for its timeless quality and ability to meet modern typographical needs. The three capital Es in each of the 3 stacked lines were adjusted so that only their crossbars are appearing. The crossbars symbolise both the step up that education provides and the 9 levels of education avaiIable at the Institutes of Technology.